Lagos, Nigeria, April 21, 2019 - itel Mobile, Africa’s customer-centric mobile gaint, celebrated the Easter holiday with their consumers with love and goodies through the #itelEasterFiesta campaign.
The campaign aimed to create a unique customer experience and to give each customer an opportunity to win fantastic gifts. Customers were engaged with colourful parades, power challenges, and dancing whilst enjoying the thrills and excitement of the season. The 20-days campaign started with just two simple fun tasks in mind for customers to win FREE washing machines, blenders, bags of rice, itel smartphones and other amazing goodies.
Fun, lively and colourful road parade across the country
To sum up the fun blast, itel had electrifying and colourful parades around town in different regions of the country, from Kano, Kaduna, Port-Harcourt, Abuja, Lagos, Ibadan, and Onitsha. These were all days of fun, hero movements across the communities and cities, music and dolling out of amazing freebies. A major theme of the parade and roadshow activities was the power challenge, where customers and fans tried to outdo each other.
Why itel is celebrating with customers
Commenting on the celebration, Oke Umurhohwo, Marketing Communications Manager, West Africa 1, itel Mobile, said:
“At itel Mobile, we have gained a lot of support and patronage from our customers and this is one of our many ways of giving back to them, by translating the love and joy of the season around the nation. The itel Easter Fiesta is a platform for our customers from diverse cultural and religious backgrounds to interact and have fun in the season.”