Lagos, Nigeria, March 25, 2019- itel Mobile, Africa’s foremost customer-centric brand that provides budget-friendly and high-quality smartphones for everyone, today has unveiled a significant upgrade to its existing super Max-power series – the itel P33, in a heroic themed launch event in Lagos.
Before unveiling the products, itel looked back their achievements in the past. Fast growing in past 12 years, itel ranked the top 10 global smartphone brand for the first time as its global smartphone shipments grew over 200% in Q1 2018 according to the report of Counterpoint Research. And itel still remains the top 4 smartphone brand and top 1 feature phone brand in Africa in 2018.
Building on the premium legacy of long-lasting battery performance, the itel P33 embodies all-round upgrades with advanced AI Power Master that takes smartphone battery experience to a whole new level.
The Next Generation AI Power Master
In line with itel’s commitment to pushing the boundaries of smartphone innovation and design, itel P33 combines a 4000mAh battery with a futuristic AI Power Master and ultra battery endurance that offers an exceptional value of long-lasting battery designed to last 80 hours on a single charge. P33 Plus comes with 5000mAh big battery for 100 hours normal usage. The Artificial Intelligence technology in P33 series makes the device smarter and helps control its power consumption in many scenarios automatically without bothering the users.
Larger Storage Configuration, Double Security Feature
The itel P33 is a pivotal landmark in itel’s P-series lineup, as it is the first itel smartphone to debut with a 16GB ROM and supports an expandable microSD card up to 32GB. It also spots a multi-functional fingerprint sensor and face unlock for easy and secure access to the phone.
To create a unique user experience, itel has integrated the P33 to be more innovative with unique customized interface of UI 3.0, 5.5” HD+ IPS FullScreen display, 8MP dual rear camera, new trendy color (Blue) amongst others. For P33 Plus, it comes with 6.0” IPS FullScreen display and fashionable gradation blue color.
Addressing the media on the launch, Oke Umurhohwo, Marketing Communications Manager, itel Mobile, said:
“With the newly unveiled itel P33, itel Mobile is reiterating its commitment to providing best-in-class smartphones for everyone that offers more value with cutting-edge technology, features, and style but at a very budget-friendly price. The itel P33 is extending the reputation of an exceptional value proposition that no mid-range smartphone can match, and we are confident, this device will not just raise the bar but will satisfy our consumer's need of a long-lasting battery to the fullest.”
The technology breakthrough in itel P33 shows itel’s continued advancement towards its goal to be among the top three mobile brands globally and thus, is significant progress for the brand.