itel celebrates 5Crore + Customers in India; Launches slew of Magical Offers this festive season for Customers on purchase of new A46 Smartphone

New Delhi |25th September, 2019 -The itel family becomes stronger with over 5Crore + happy customers in India! This momentous landmark was achieved in just about 3 years of its operations in India with a very strong distribution network backed by great service support and unmatched product experience for customers at the most affordable cost. To celebrate this path breaking achievement, itel announced a slew of magical offers for its discerning consumers. Consumers can now avail the new and upgraded A46 2GB + 32GB from 2GB +16 GB, at the same budget-friendly price of INR 4,999. Also with every purchase of the smartphone, consumers get a free Oraimo HD Earphone and a protective silicon back cover.    

Celebrating the success, Arijeet Talapatra, CEO, TRANSSION India, said, ““India is a priority market for TRANSSION and 5 Crore + discerning customers in such a short span reinstates the trust and love of customers for brand itel. Our approach of providing futuristic technology and magical product features in sub 5k category has made itel the leader in this segment. We are celebrating this success by bringing in a festive special offer for customers on our most loved smartphone itel A46. A brand new Oraimo HD Earphone along with a free silicon back cover coming free with new itel A46 2GB + 32 GB would surely be a wonderful festive gift for customers and make their mobile experience superior.”

 

“Over the last three years, itel mobile has seen robust growth and is one of the leading smartphone players in the emerging rural, and semi-urban markets. We consistently focused on strengthening our overall distribution strategy, by nurturing deeper penetration into offline channels. This has helped us to create the brand through a well-connected distribution network of more than 1 lakh retailers and 1000 plus Partners enabling better accessibility and availability of our products across the country.”

 

Itel entered the market with strong product portfolio of feature phones with few industry firsts like King’s voice, Big battery, selfie camera and many other innovations which were unheard in feature phone segment previously. With this it climbed into the top 2 position in feature phone segment within first year of its launch in the market. Building on its impressive success story - itel changed gears in beginning 2018 and launched its extremely aggressive, feature-packed full screen smartphone portfolio. To redefine the user experience, itel smartphone portfolio brought trendy technological features like Dual selfie camera, finger-print sensor, face unlock, dual AI rear camera, smart key all under 5K and the acceptance is overwhelming.

 

About itel:

Established in 2007, itel, TRANSSION Holdings entry level brand, is a reliable mobile phone brand for everyone. Adopting “Join Ÿ Enjoy” as its brand philosophy, itel’s mission is to provide budget-friendly mobile communications technology to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it, allowing them to get closer and benefit from their social connections. After more than 10 years’ development, itel has expanded its presence in around 40 emerging markets globally. itel has a product portfolio of smartphones, tablets and feature phones and in 2017, it achieved a landmark sale of more than 77 million devices globally. African Business, an authoritative business magazine in Britain, has ranked itel 16th in the 2017/2018 TOP 100 MOST-ADMIRED BRANDS IN AFRICA ranking. For more information, please visit: http://www.itel-mobile.com/itel/

 

For any media query:

Joyeeta Mitra
joyeeta.mitra@transsion.com

Indrajit Bhattacharjee

indrajit.bhattacharjee@archetype.co

+91 9205615062