This Poila Baisakh gift your loved ones the Magic of itel’s latest smartphone A44 Air

- To make this festival period more exciting, itel is running a special retail activity for the partners at select outlets across West Bengal between April 9th to April 15th

West Bengal is all set to kick start celebrations for Poila Baisakh, the Bengali New Year, with immense excitement and high- spirited festivities everywhere. Observed with great fanfare across the state, the festival marks the start of an auspicious beginning for Bengalis with full gusto, commencing with Prabhat Pheri, folk music, poetry recitals, cultural dance performances, traditional sweets & delicacies and the quintessential new dress for the day.

Festivals being the time when larger part of the Indian families spend time buying gifts for their loved ones, itel is proud to be part of the great celebrations during Poila Baisakh by providing lucrative gifting options to its consumers by way of its impressive portfolio of A44 Air, A44 Power and A23 Smartphones.  A44 Air is equipped with new age features such as AI Dual Rear Camera, Full Screen at an unbelievable price of Rs 4399/- for consumers. A44 Power is packed with 4000 mAH Battery, which supports longer conversations and hassle free data usage experience with Full Screen at Rs 4599/- along with  A23 – which is the most affordable Face Unlock Smartphone with Android Go at Rs 3999/-. These power packed Smartphone portfolios are great gifting options for consumers as they come with impressive features which are relevant and most affordable in pricing

On this auspicious occasion, as a gesture of appreciation and to wish them luck for the coming year, itel is gratifying its retailers with itel branded HalKhata (Ledger Book) and Rasogolla Matka to commemorate the festivities at select retail outlets across West Bengal from April 9th to April 15th. Extending the celebration of achieving the momentous milestone of 4cr plus consumers across India, itel has also added colour to the retail stores with impactful branding.

Commenting on itel’s campaign, Mr. Goldee Patnaik, Head of Marketing itel Business Unit   said, itel understands local consumer needs and provides them with affordable technological features at an equally wonderful price, in the sub 5K Smartphone segment. Our discerning consumer base of 4 Crore + is a testimony to our commitment and growth in India. We at itel value our customers and strive to be a part of their celebrations, which helps us build local connect and understanding them better. We also believe that our success as a brand lies in the efforts of our local partners and without them, our success in India would not have been possible. This celebration is a small gesture to thank our valuable partners and wishing them a great year ahead. We wish our customers and partners Shubho Noboborsho”.