itel Smartphone welcomes Ganpati with full fervour in Maharashtra; creates a strong local connect

Mumbai, Sep 3, 2019- With extreme excitement and joy, Maharashtra has laid out the red carpet to commemorate the birth of Lord Ganesha. The entire state is already in festive fervour as people have welcomed their favourite and much loved ‘Bappa’ into their hearts and homes. True to its tradition of being part of every celebration, itel is all geared up to make this 10 day's festival jubilant for its partners across Maharashtra.

To celebrate this auspicious occasion and as a gesture of appreciation,itel, the leading budget smartphone brand under 5K is gratifying its retailers by distributing Ganpati idols in Maharashtra with the aim of wishing them good luck and fortune. itel truly believes that its wide spread distribution and esteemed partners have played an integral role in the success of the brand in India. itel constantly strives to create and implement meaningful local connect programs and partner-focussed schemes to strengthen its relationship with its channel across India.  Today, itel’s distribution network includes more than 1 lakh retailers PAN India.

Commenting on itel’s campaign, Mr. Goldee Patnaik, Head of Marketing itel Business Unit   said, “We believe that our success as a brand lies in the efforts of our local partners and without them, our success in India would not have been possible. On the auspicious occasion of Ganesh Chaturthi, we aimed to drive a meaningful connect with our retailers in Maharashtra through a small gesture to reinforce our relationship further. To connect with our customers, we are running a wide spread retail activation across Maharashtra from September 2nd to September 11th, 2029.  We wish our customers and retail partners a Happy Ganesh Chaturthi.”

Through extensive retail activation, itel is exhibiting its latest addition to the magical product portfolio – the itel A46. The device is packed with 2GB RAM, AI Dual Camera, low light, auto beauty, scenario detection, object recognition & text recognition. Priced at 4999 INR, it also is loaded with 13.84cm (5.45) HD+ full screen, Dual Security (Fingerprint Sensor + Face Unlock), Dual 4G VoLTE with powerful Octa core Processor.

About itel:

Established in 2007, itel, TRANSSION Holdings entry level brand, is a reliable mobile phone brand for everyone. itel’s mission is to provide budget-friendly mobile communications and it democratises technology for everyone. After more than 10 years’ development, itel has expanded its presence in around 40 emerging markets globally. itel has a product portfolio of smartphones, tablets and feature phones and in 2017, it achieved a landmark sale of more than 77 million devices globally.

itel forayed into the Indian market in April 2016 and has established its leadership position by bringing in unique product portfolio backed by strong service proposition. itel emerged as the second largest player in the overall mobile phone market in India by capturing 9 percent market share for the year 2017, registering an exponential growth of 217% year-on-year as per Q4 2017 CMR report. itel also maintains strong distribution channel and wide service centre presence PAN-India with more than 960 touch points and its exclusive service brand, CarlCare.